how to leverage data, data science, and AI to get better sales outcomes
This Kellogg executive education course will help you get better and smarter at using data, data science, and AI to get better sales results and ultimately build a better career.
I’ve designed the course to be specifically relevant to current and aspiring sales leaders, who want to stay on top of modern data tools and concepts.
We cover these topics:
Why data matters
How to empirically value and manage customers and prospects
How and why predictive analytics is a key to better sales decision-making
How to know whether your initiatives are actually effective
How to navigate the current state of sales analytics tech.
I think it will be well worth your time.