1-Question Customer Churn Quiz

 

A company launched last year with 100 customers, all of whom signed a 1-year contract. This year, they have added 900 new customers, all of whom signed a 1-year contract, while losing 20 of their initial 100 customers.

What is this company’s churn rate?

A. 20 / 1000 = 2%

B. 20 / 100 = 20%

C. Some other value

 

Here’s my 1-minute video answer:

 
 
 

Feel free to send me your churn reduction strategy metric, and I’ll see if I can help!

joelkshapiro@gmail.com